Mercedes-Benz World Premiere At CES 2018
MBUX: A completely new user experience for the new compact cars. A revolution in the cockpit: Taking centre stage in the Mercedes-Benz presence at the Consumer Electronics Show in Las Vegas (CES; 9 – 12 January 2018) will be the world premiere of the intuitive and intelligent multimedia system MBUX – Mercedes-Benz User Experience. It will enter series production in 2018 in the new A‑Class. New services from Mercedes me will also be available.
The name MBUX for the new infotainment system signals that the user experience (UX) is to the fore. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers. At the same time updates “over the air” are possible. It also heralds a new era at Mercedes me Connectivity.
Its further strengths include the high-resolution Widescreen Cockpit with touchscreen operation, navigation display with augmented reality technology plus intelligent voice control with natural speech recognition, which is activated with the keyword “Hey Mercedes”.
MBUX is used in the entire new compact car generation from Mercedes-Benz and will enter series production in spring 2018 in the new A-Class. Its highlight is the comprehensive touch operation concept – the combination of a touchscreen, touchpad on the centre console and Touch-Control Buttons in the steering wheel. In addition to the intuitive operating experience, less driver distraction is another advantage.
MBUX is a further step in redefining Modern Luxury in the compact class.
The new A-Class breaks new ground, starting in the interior. The unique architecture is particularly marked by the avantgarde design of the dashboard and is a unique feature in this segment.
There is a low-lying body in this open interior architecture. This so-called wing shows the sheer appreciation of form with its powerful and full volume.
The wing shape also appears to float since there are no connection points or transitions to the surroundings. The so-called moat allows the wing body to float to the main body of the dashboard and is also the source of scattered light for indirect lighting. This makes for very special ambience lighting: indirectly lit from below, it illuminates the main body in a similar way to the night-time illumination of a historic building.
Management: “Mobile assistant with artificial intelligence”
“New technologies must focus on the people using them and make their life simpler. That’s why we combine intuitive and natural operation with intelligent and learning software in MBUX”, says Ola Källenius, Member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development.
Intelligent systems such as MBUX are also the basis of all four strategical CASE fields. CASE – these letters will shape the future of mobility. They stand for the fields of networking (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric). The four CASE fields are an integral part of the corporate strategy.
“With MBUX we have come another step closer to turning the vehicle into a mobile assistant”, emphasises Sajjad Khan, Vice President Digital Vehicle & Mobility at Daimler. “The system’s ability to learn is spectacular, and unique to date in the car industry. We are using artificial intelligence to give the user individual suggestions based on their habits. The algorithm we use for this is optimised for on-board use in the vehicle and exploits the opportunities afforded by the latest chip generation. ”
“With the new MBUX generation, we are transporting our user interface design into the digital world”, says Gorden Wagener, Chief Design Officer Daimler AG. “We are thus transferring intelligent technology into an emotional overall experience. ”
Design: Intuitive operating system for more safety and comfort
MBUX is a revolution of the User Experience in the car. Emotively appealing showcasing features underline the comprehensibility of the control structure and thrill through brilliant 3D maximum-resolution graphics which are rendered, i.e. calculated and displayed, in real time.